Every moment with baby is reason to celebrate.

This year, we’re featuring more Gerber Babies than ever!

All entries will also be considered for our new “Inchstone Moment” categories. Submit a photo of your little one that captures a tiny triumph—from the cutest nap to the silliest playtime—for even more chances to win.

Remember to read the FAQs and official rules before applying!

ELIGIBLE AGES

Babies 0-48 months old are eligible for Photo Search.

TINY TRIUMPHS

More spotlights and prizes along the way with new Inchstone Moments.

HAVE FUN, STAY SAFE!

Let’s keep all photos within our community guidelines.

WE’RE PAYING IT FORWARD.

We’re matching the 2024 Gerber Baby’s $25,000 prize with a donation supporting the March of Dimes' maternal and infant health programs to help ensure families across the country can thrive.

NEW!

Inchstone Moments

We want to celebrate all the incredible moods and moments that make raising a baby so rewarding. We’re spotlighting 10 little ones alongside the 2024 Gerber Baby reveal, recognizing their unique moments—or “inchstones”—with prizes from our favorite brands.

GET TO KNOW
EVERY INCHSTONE.

Learn about our Inchstone Moments and the incredible partners who helped us bring them to life!

Chief Growing Officer

Gerber®

2021 Gerber® Spokesbaby

Surprise Perks to Be Announced

Is your child wise beyond their years?

Do they amaze you with their ability to command a room?

Are you ready to give them a role many only dream of having?

If so, we have the perfect position for your little one!

In a world full of CEOs, CMOs, COOs, and CFOs, Gerber^® is introducing the latest coveted C-suite position: Chief Growing Officer. In honor of the 11th anniversary of our Gerber® Photo Search program, we’re looking for the ideal candidate to not only serve as our 2021 Photo Search winner and Spokesbaby, but to become the youngest in the brand’s history to claim an honorary C-suite title!

Candidates should be between the ages of 0 and 48 months old, have an infectious giggle and shining personality as well as the ability to melt hearts with cuteness – no corporate experience required. They will have the chance to prove they’re the perfect fit for the role by offering the Gerber® exec team guidance on what little ones everywhere need to grow strong, stay nourished and thrive. Surprise perks included.

Responsibilities:

Steer – whether by crawling, wobbling, walking or running – Gerber’s® Executive Committee with big kid decisions
Eat tasty and nutritious baby food products
Act as the adorable face of the company
Appear on Gerber’s® social media channels and marketing campaigns throughout the year

Qualifications:

Infectious giggle
Ability to warm hearts
Passion for being the center of attention
Between the ages of 0 and 48 months
Demonstrate a shining personality and expressiveness

Applicants who have interest in telling adults what to do for a change will be given preference.

No corporate experience required.
Applications open Tuesday, April 27 at 9:00 a.m. EST, last day to apply is Monday, May 17 at 11:59 p.m. EST
Job Type: 2021 Gerber® Spokesbaby position throughout the year
Salary: A cash prize, and a selection of Gerber® products to ensure that all babies get off to the best possible start.
Schedule: In between nap time