Celebrating parents,
one moment at a time.
This year, we’re recognizing both your little one and you. Say hello to Gerber Photo Search 2026: Behind the Baby.
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We'll send you an email with a submission link so you can come back when you're ready, but make sure to submit before the deadline of April 12!
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At Gerber, we see the love, care and magic you bring to every moment with your little one. We believe a parent-friendly world starts with giving parents the recognition they deserve.
That's why this year, our theme is Behind the Baby, to celebrate not just your baby, but you too. Here’s to honoring everything you do to make your baby’s world special!
What you may win
What you may win
The grand prize winner (Baby 0-36 months + Parent) has a chance to win an even bigger prize this year of $50,000 plus a special Gerber Childrenswear "Grow With Us" wardrobe valued at $2,000.
For kids 3+
For kids 3+
Gerber is introducing a new category for kids 3 to 5-years old. Sponsored by Get'ems! from Gerber, a line of wholesome snacks for kids 3+, participants have a chance to win a $10,000 prize, plus $500 from Gerber Childrenswear.
Meet Sonny:
2024 winner
Meet Sonny:
2024 Winner
Say hello to Sonny, the 2024 Gerber Baby! His bright smile, big personality and heartfelt story made him shine. Learn more about Sonny here: gerber.com/2024-gerber-baby
Gerber’s Parent
Friendly Pursuit
Gerber’s Parent
Friendly Pursuit
Learn more about Gerber’s mission to make the world more parent-friendly at parents.gerber.com.
A Look Back To 2024
Meet Sonny, our 2024 Gerber Baby!
Sonny resides in Arizona with his parents; Dominique and Akil McLeod Sr., and big sister, Sage. Sonny loves reading his squishy ABC book, playing with his toy cars and watching football with his family. He can’t help but giggle when people make silly faces at him or when he plays Peekaboo with his sister.
About Gerber’s Parent-Friendly Pursuit
For nearly 100 years, Gerber has been on a mission to make mealtime easier for parents. We are taking our commitment one step further with our Parent-Friendly Pursuit, setting a new standard for supporting families. You can learn more about our Parent-Friendly Pursuit and see the ways we are creating meaningful change by visiting parents.gerber.com.
And check out our new “Sorry!” video that challenges the systems built for parents and raises the bar for support.
